Most people think that branding is just about the visuals like the logo, colour palette, and a beautiful website. In fact, branding goes beyond the visual representation of the company. Branding is about creating a name for your brand, how you want people to perceive your brand, and the impression you want to have on
With over 112 million active users on Instagram and growing, it would be a waste for any business not to utilise this social media platform. Instagram is an excellent channel to promote your products and services and take your branding to a higher level. If you can grasp the best practices of Instagram marketing, you’ll
Marketing has changed drastically over the years. As the internet developed into what it is today, digital marketing really came to life. Digital Marketing is a type of marketing that utilises all things digital – the internet; electronic devices like computers, mobile phones, or tablets; social media platforms like Facebook or Instagram; and online channels,