22 Mar
Differentiating Digital PR from Paid Advertising
In this digital age, everyone is competing against each other to introduce their brands and generate more revenue. Digital PR and paid advertising are two terms that are commonly used interchangeably. While these two marketing activities have many similarities, it is important to note their key differences in order to know how both these strategies
04 Mar
LinkedIn Marketing Tips Every Business Owner Should Know
Many people think that LinkedIn is only useful for job seekers but, it is an effective tool that successful entrepreneurs use to network and find business opportunities. LinkedIn is far from being the most glamorous social media platform, but if you are a business owner or have a brand you want to develop, especially if
10 Feb
5 of the Best Branding Must-Haves Revealed
Most people think that branding is just about the visuals like the logo, colour palette, and a beautiful website. In fact, branding goes beyond the visual representation of the company. Branding is about creating a name for your brand, how you want people to perceive your brand, and the impression you want to have on
01 Feb
A Beginner’s Guide to Lead Generation
Setting up a business in the digital era has its challenges, and not least because of the tight competition between brands online. One of the reasons for this is how easy it is to access the online world and utilise social media for your marketing efforts. Have you ever wondered why successful companies are running
18 Jan
5 Tips to Create an Attractive Instagram Profile
With over 112 million active users on Instagram and growing, it would be a waste for any business not to utilise this social media platform. Instagram is an excellent channel to promote your products and services and take your branding to a higher level. If you can grasp the best practices of Instagram marketing, you’ll
10 Dec
5 Ways Digital Marketing Boosts Business Growth
Marketing has changed drastically over the years. As the internet developed into what it is today, digital marketing really came to life. Digital Marketing is a type of marketing that utilises all things digital – the internet; electronic devices like computers, mobile phones, or tablets; social media platforms like Facebook or Instagram; and online channels,
02 Jun
Strategies to Increase Engagement on Instagram
If you’ve landed here on this article, then you are probably one of the 500 million people that utilise Instagram every day. If you are trying to increase your engagement on Instagram, then you are competing against 75% of the rest of the businesses that are trying to do the same thing. It can be
24 May
3 Effective Techniques to Produce Leads On Facebook
Facebook’s value for marketing is no longer up for argument. It’s one of the most effective devices for remaining in touch with consumers, sharing news, and raising engagement in the market. With the right method, it can also be useful for generating brand-new leads. A lot of organisations think of Facebook as a valuable network
24 May
6 Imaginative Ideas for Your Facebook Live Events
In 2016, Facebook launched Facebook Live on their system. In the past year, the amount of time individuals have spent enjoying Facebook Live has actually quadrupled! Now, one in five videos on Facebook is on Facebook Live. As we entered 2020, it seemed the initial live streaming frenzy on Facebook had actually started to die
