All businesses regardless of their size and nature, know that a website is not just about representing their brand in the online world, but is also a great tool to increase sales.
The rise of e-commerce has made online competition stronger. Many websites are being used to generate sales, and this makes it a convenient plays for buyers to be, and it removes the need for an in-store visit. If you want to stay on top of the game as the marketplace changes and remain in business for years to come, make sure you have a visually appealing website.
If you are keen to know some of the components of a good website (what makes a good website a good website!) and how beautiful web design can increase your sales, this article will help.
The first important component is visual appeal. Let’s face it, not everyone who visits your website is ready to buy. The majority are just comparing products from different brands. If you have a beautiful website with an eye-catching appeal, potential leads will stay longer on your website and browse more. This gives them enough time to get to know you and what you offer. Once they have an in-depth understanding of your brand, you’ve naturally taken them a step closer to the add to cart button. You can then retarget those users through your Facebook or Google tracking.
Even though we’re living in the digital era, unfortunately, not everyone is tech-savvy. One of the essential components of an effective web design is the ease of navigation. Create a website that is easy to use so that you cater even to those who are not so good at online shopping. If the website is too complex, then you will drive away potential buyers. Your web visitors should feel that it’s easy to navigate, clear and obvious. All of the information that the customer will need should be accessible. Keep the design simple, with concise and interesting details. Even if they are ready to buy, if your website gives them a hard time, the sale will not happen.
Another component of good web design is the loading time or website speed. We all want everything instantly, and shopping online is no different, and the big brands have set the standards. Make sure your business website is loading fast enough so that people do not lose interest. If they do, they will simply click the X button and find a website that is not sluggish where they can have a faster and smoother online transaction.
Optimise for mobile use
Almost everyone is on their mobile most of the time, so making your website mobile-friendly should be a priority. By optimising your website for mobile use, you give customers the chance to see your brand and drive a sale. When a website is not mobile-friendly, aside from looking awful, it is difficult to access and gives a poor representation of your company. An unpleasant online experience will make your business lose customers, and this affects your revenue and reputation.
Ensure that your website is up to date, especially with your latest promotions and offerings. Even if your website looks great, buyers will be unsure about making an online purchase if it is not updated regularly. Your website is your virtual store, and business owners should see that it remains active at all times.
If you want to get started with a well-designed website, or plan to revamp your existing one, DM Media Solutions are just a message away. Get in touch with us today and together, let’s build a website that will make customers keep coming back!