- Email: [email protected]
BlueFish Hot Tubs
Website Design & Development
BlueFish Hot Tubs is a Wales-based retailer of award-winning, energy-efficient hot tubs and swim spas. We delivered a conversion-focused WordPress/WooCommerce build covering UX, interface design, custom product architecture, performance, accessibility and on-page SEO. Customers can compare models quickly, filter by price, seats and power, and place orders with a low-deposit option—all in a fast, trustworthy store.
- Highlights
- Clean product cards with the key specs up-front (seats, pumps, jets, control box)
- Trust signals throughout (awards, accreditations, sustainability pledge)
- Deposits & finance messaging integrated across PDPs and PLPs
- Clear “bundle value” callouts (cover, steps, starter kit, free delivery/installation)
Process
We began with discovery sessions to define buyer journeys (by seats, price and power), then mapped information architecture and filter logic. Wireframes established a spec-first card pattern before we moved into a compact design system (type scale, buttons, iconography). The build phase added custom fields for technical specs and a deposits module, followed by accessibility checks, schema validation and performance tuning prior to launch.
The Look
Key features, accessibility, performance and SEO
Category pages use a price slider, stock toggle and power/seat selectors to streamline browsing, while PDPs combine large galleries with scannable spec tiles and clear options. Accessibility was baked in with semantic headings, labelled controls, visible focus states, high-contrast colour choices and keyboard-friendly filters and galleries. Performance work included next-gen responsive images, lazy loading, server-level caching and selective plugin loading to keep the DOM lean and maintain fast LCP/INP/CLS. For SEO we implemented Product and Breadcrumb JSON-LD, human-readable slugs, internal linking between related models and category intros aimed at queries like “7-seat hot tubs”, “13-amp vs 32-amp hot tubs” and “energy-efficient hot tubs”.
We also designed the logo and branding for BlueFish Hot Tubs – You can read more about that here.
Project Details
- Completion Time: 2 Months
- Project URL: www.bluefishhottubs.co.uk
- Date: September 2021
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