For the poster, we went for a more simplistic style, something that captured what the pizza restaurant was about. For this we had an image with a professional look to it which was two restaurant chefs standing together in their chef’s uniforms, this added a lot of credibility and showed that they ran a professional restaurant. The image took up the majority of the poster so this was definitely a key point we wanted to focus on. Below this image, we had a white crisp background which helped to make the writing and logo stand out that little bit more.

Against the white background, we inserted Forno a Legna’s logo, it is a fiery orange-red logo that really catches the eye with the clear crisp white background behind it. Just underneath this, we had a few images showing some of their best dishes. The images were chosen because of their appeal as they looked particularly appetising which can heavily attract customers.

One really important thing about creating the marketing for this poster was getting perfect images. The reason for this is because the images are the first thing customers see when they look at the poster. So to get the perfect marketing photo’s we went into the restaurant and had Forno a Legna make some of their best meals. Then, we photographed and took videos of the meals from flattering angles. From DM Media’s years of marketing experience, we were able to tell which photos would work best for attracting customers. So we took the best photos from great angles and used these in the poster. Lastly, we added a description talking about the location of the gelato shop and what treats they offer.

There is also another business that the owner of Forno a Legna owns, and it is a gelato shop. Situated in a not-so-far but amazing location, it sells the finest artisanal ice cream, milkshakes, coffees and much more. The owner wished to have more customers coming to the gelato shop as well as the Italian restaurant. So within the poster, we included a section talking about it. This section was directly below the promotion for the Italian restaurant and it showcased some of the best artisanal ice creams on offer.

Again we added in some pictures of their delicious ice creams which helped the customers to see just what was on offer. Since DM Media started working with Forno a Legna they have continued to serve amazing food. What’s more, they have continued to develop their passion for amazing pizza and gelatos which with the help of our marketing is why they have been so busy. To their delight, they enjoy working as more and more customers flood through their doors every day.