Il Forno a Legna

Il Forno a Legna is an Italian pizzeria in Ronda, Málaga, known for pizzas made by hand and cooked in a traditional wood-fired oven. The owner also runs a nearby gelato shop.

Alongside their website, menu and flyers, they asked us to design a poster to bring in more customers.

The brief

The poster needed to grab attention and show this was one of the best Italian restaurants in town. We spoke regularly with Omar to understand how the restaurant wanted to present itself and what would appeal to its customers. The owner also wanted to promote the gelato shop.

What we did

• Kept the layout simple, led by a large photo of two chefs in uniform
• Set the fiery orange-red logo against a crisp white background
• Photographed and filmed the best dishes in the restaurant and picked the strongest shots
• Added a row of dish photos beneath the logo
• Included a section below for the gelato shop, with photos of its artisan ice creams

The result

The finished poster gives the restaurant a professional, appetising look and promotes both businesses in one place. It formed part of a wider set of print and digital work we produced for Il Forno a Legna.