What We Did About It

To turn their marketing into a success we needed their website to have as much information as possible on their spas without it being too overwhelming for their clients. Considering this Client had over 100 hot tubs to choose from, we had our work cut out for us. We went through each and every one of their hundreds of products and wrote enticing descriptions to describe their best characteristics. It was important that we mentioned the main benefits of each product, yet with only a little space, the productive descriptions had to be short, benefit-driven, and attractive.

One important consideration was handling deposits because many of their customers wanted to ‘buy now, pay later.’ At the time of meeting us, they didn’t have an effective online deposit system set up, so we created a deposit system that required minimum maintenance. In addition to this, we created a subscription system for their hot tub hires. The subscription service needed to be simple and easy for clients to use, so we automated the entire subscription service for them. We also automated some of the backends of the subscription service so any overdue or outstanding payments could be chased automatically without the Client needing to do anything.

For the website, the Client needed something that was professional yet appealing to the eye so we went for a blue-white-black colour theme with a splash of orange. This colour theme worked well together and it brought a refreshing look to the website which helped build more of a consistent brand colour theme. For the more important service options for example ‘add to cart’ or payment buttons we used more orange as this caught the eye of potential clients and also made it more clear and easy to click the buttons. There was also one other thing that we needed to do to make a big difference in the Client’s business growth and this was measuring their metrics. So we started tracking their website traffic and conversions to see how the Client’s new website was performing.