Wildwater Spas Billboard Case Study

After we redesigned the Wild Water Spas website, owner Tom asked us to create a printed banner for billboards that would show off his hot tubs and current offers.

This was a print design project that built on the visual style we had already set for the website.

The brief

We talked through the options with Tom on a call. Because we already had themes from the website and earlier drafts, there were several directions to choose from. Together we settled on a palette of dark and light blues with white.

What we did

• Designed an ocean wave and clear sky background to suggest warm water
• Added photos of a couple enjoying a hot tub and of a premium model
• Created a wave effect over the Wild Water Spas name, shifting from dark to light blue
• Highlighted premium quality, the starting price, free delivery and the lifetime warranty
• Placed contact details in white on blue so they stand out at a distance

The result

Tom was thrilled with the finished banner and planned to use it on billboards and in other promotional spots. The design was completed in three days and keeps the brand consistent between print and online.