Scunthorpe Hot Tubs wanted a brand identity that reflected relaxation, luxury, and modern living while keeping a friendly and approachable feel. The brief was to design a logo that instantly connected with customers looking for hot tubs, spas, and garden leisure products. We developed a clean, elegant wordmark with a playful script for “Hot Tubs” and subtle bubble accents, symbolising water, fun, and relaxation.

The project also involved a strong SEO foundation to ensure Scunthorpe Hot Tubs stands out in search results for both local and regional audiences, helping them attract customers searching for hot tubs in the Lincolnshire area and beyond.

Why It Works

• Elegant design – clean sans-serif font conveys professionalism and reliability.

• Playful script – the “Hot Tubs” wordmark adds warmth and approachability.

• Water-inspired detail – bubble accents reinforce the spa and relaxation theme.

• Colour balance – white and aqua blue suggest freshness, clarity, and calm.

• Strong SEO alignment – local targeting ensures visibility in a competitive market.

Deliverables

• Logo design and brand assets

• Typography and colour usage guide

• Digital-ready formats for website and social media

• SEO starter pack with local search targeting

• Image set with captions and optimised alt text