Illustration of a megaphone and a phone, for paid social ads

What The New Meta Subscriptions Mean For Paid Ads…

On 26 September 2025 Meta announced that UK users of Facebook and Instagram will soon be offered a subscription option to browse ad-free. Users on the web version will be charged £2.99/month, and mobile users £3.99/month (for the first account) to avoid personalised ads. In essence: users will choose between continuing to see targeted ads-funded

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