In this digital age, everyone is competing against each other to introduce their brands and generate more revenue. Digital PR and paid advertising are two terms that are commonly used interchangeably. While these two marketing activities have many similarities, it is important to note their key differences in order to know how both these strategies
Many people think that LinkedIn is only useful for job seekers but, it is an effective tool that successful entrepreneurs use to network and find business opportunities. LinkedIn is far from being the most glamorous social media platform, but if you are a business owner or have a brand you want to develop, especially if
Setting up a business in the digital era has its challenges, and not least because of the tight competition between brands online. One of the reasons for this is how easy it is to access the online world and utilise social media for your marketing efforts. Have you ever wondered why successful companies are running
Instagram is one of the most widely used social media platforms, and if your business is not on Instagram yet, you are losing not just the chance to be recognised by your local audience but also potential sales.
Whatever industry your business is in, and however big or small, whether it’s a start-up or it’s established, we would argue that every business needs a strong social media presence. With almost 3 billion users from all over the globe regularly using the internet, we can’t stress how important an effective social media presence is.
If you’ve landed here on this article, then you are probably one of the 500 million people that utilise Instagram every day. If you are trying to increase your engagement on Instagram, then you are competing against 75% of the rest of the businesses that are trying to do the same thing. It can be
Facebook’s value for marketing is no longer up for argument. It’s one of the most effective devices for remaining in touch with consumers, sharing news, and raising engagement in the market. With the right method, it can also be useful for generating brand-new leads. A lot of organisations think of Facebook as a valuable network
In 2016, Facebook launched Facebook Live on their system. In the past year, the amount of time individuals have spent enjoying Facebook Live has actually quadrupled! Now, one in five videos on Facebook is on Facebook Live. As we entered 2020, it seemed the initial live streaming frenzy on Facebook had actually started to die