Bluefish Hot Tubs wanted a strong and modern brand identity that captured both the luxury of hot tubs and the freshness of water. The design needed to be professional, eye-catching, and versatile across digital and print platforms. I created a vibrant logo featuring a stylised blue fish paired with bold typography. The result is a clean, memorable mark that reflects relaxation, water, and premium quality.

Why It Works

• Stylised fish graphic conveys water, relaxation, and vitality, making it instantly relevant to the hot tub industry.

• Gradient shades of blue create depth, freshness, and a premium feel.

• Bubbles detail reinforces the hot tub theme, tying the logo directly to the brand’s offering.

• Modern bold font ensures legibility and strength, projecting professionalism.

• Balanced design works equally well online, on print materials, and as signage.

Deliverables

• Custom logo design for Bluefish Hot Tubs

• Colour palette and typography guidelines

• Scalable vector files for digital and print use

• SEO pack for portfolio listing

• Image captions for branding showcase