conwy brewery (1)

Conwy Hot Tubs

Website Design & Development

Conwy Brewery, an award-winning independent brewery based in Wales, partnered with us to modernise their online presence and elevate their eCommerce experience. The goal was to reflect their strong heritage, sustainability ethos, and passion for handcrafted ales — while providing a smooth, mobile-friendly shopping journey for customers across the UK.

The result is a clean, intuitive website that celebrates Welsh craftsmanship with modern functionality. Visitors can easily browse the core beer range, learn about the brewery’s eco-conscious practices, and purchase directly through a streamlined checkout experience.

Process

We began with brand immersion, analysing Conwy Brewery’s history and audience. From there, we mapped out a user-centric site structure and visual identity that balanced tradition with freshness. Development focused on flexibility — allowing the team to manage products, events, and tour listings effortlessly through WordPress and WooCommerce.

The Look

Key features, accessibility, performance and SEO

The Conwy Brewery website was designed to combine visual warmth with technical strength — reflecting the brand’s Welsh roots while ensuring an effortless user experience. The design balances storytelling and functionality, giving visitors a clear sense of the brewery’s heritage, products, and eco-friendly ethos.

Built on WordPress and WooCommerce, the website includes a secure eCommerce platform that supports product browsing, cart management, and streamlined checkout. The shop section highlights each ale with high-quality imagery, tasting descriptions, and simple ordering options, while promotional banners encourage repeat purchases with offers such as Free Delivery Over £45.

From an accessibility perspective, we implemented readable typography, strong colour contrast, descriptive alt tags, and logical navigation structure, ensuring the site meets WCAG standards and remains inclusive to all visitors.

SEO was a key focus from the outset. We developed optimised metadata, structured schema markup, and clear URL hierarchies to strengthen search visibility. These improvements led to a 28% increase in organic traffic and improved keyword rankings within the first three months post-launch.

Project Details

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