The Coops and Hutches website was built with a focus on usability, speed, and visibility. Key features include a clean navigation system with clear product categorisation for chickens and rabbits, integrated review displays for trust-building, and flexible payment options through Clearpay and Klarna. Accessibility was a core priority, with compliant colour contrasts, scalable typography, and full keyboard navigation ensuring a smooth experience for all users. Performance was optimised through image compression, lazy loading, and minified scripts, achieving a 94/100 Lighthouse score. From an SEO perspective, the site benefits from structured data, optimised metadata, and descriptive alt tags across all images, resulting in higher organic visibility and faster indexing on search engines.
- Email: [email protected]
Coops and Hutches
Website Design & Development
The main goal of this project was to elevate Coops and Hutches’ digital presence through a modern, accessible, and conversion-optimised eCommerce website. The brand needed a clean, user-friendly experience that made it easier for customers to browse by animal type, product category, and size, while supporting strong SEO performance and fast load speeds.
We designed and developed a fully responsive Shopify-based eCommerce site, ensuring it performed seamlessly across desktop, tablet, and mobile devices. The website now highlights product clarity, easy navigation, and smooth checkout integration with Clearpay and Klarna.
- Highlights
- 38% improvement in average page load speed38% improvement in average page load speed
- 27% increase in conversion rate within 3 months post-launch
- 42% higher organic visibility (SEO traffic YoY)
- Clear “bundle value” callouts (cover, steps, starter kit, free delivery/installation)
Process
We began with a detailed UX audit and brand alignment session to identify pain points and conversion barriers. Using this insight, our design phase focused on intuitive categorisation (for chickens and rabbits), visual consistency, and clear calls-to-action.
In development, we prioritised performance optimisation, schema markup for SEO, and accessibility best practices such as keyboard navigation, contrast balance, and alt tagging.
The final stage involved testing, structured data implementation, and analytics setup for tracking sales performance and engagement metrics.
The Look
Key features, accessibility, performance and SEO
We also designed the logo and branding for Coops And Hutches – You can read more about that here.
Project Details
- Completion Time: 2 Months
- Project URL: www.coopsandhutches.co.uk
- Date: September 2021
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