Based in Wrexham, North Wales and run by Jill Phillips, Country Buffets has provided over 25 years of service to the catering industry, continuously maintaining a five-star rating. They cater their homemade food to various occasions, from weddings and corporate events to school proms. As they had a successful and high-quality business, they needed a website that reflected their brand. After discovering DM Media Solutions through Google, they were able to get the website they deserved.
We did our initial consultation via email and WhatsApp, where Jill informed us of her existing website design which needed to be redesigned and the requirements she had, ‘overall I am aiming for a classy, sophisticated style.’ Upon review of her original website, we discovered it was rather old-looking and was not mobile responsive. It gave off an unprofessional feel, especially compared to her competitors. The bright green background was jarring, and poor quality and small images were a lost opportunity to showcase what Jill does best. Notably, she was missing Google Analytics tracking, meaning she could not track her traffic, and the SEO was very poor.
It was essential to our client that she could update her website herself as she stated that she was updating her original website gradually. However, it was somewhat confusing and needed some rearranging.
We decided to start completely from scratch with the redesign of the website, using WordPress and Elementor, making it easier for our client to update the site whenever she needed to. We aimed to reflect the business’s professionalism within the website, removing the bright tones and poor images to create a higher-class and professional webpage. The interface we designed allows the customers to have an optimal experience when interacting with the website. Although working remotely, we met for our final discussion so our client could approve of ideas that we would like to include on the website.
Now, Country Buffets is present on page 1 of Google when searching for ‘catering company Wrexham’. Our client is now able to monitor the website’s traffic and marketing efforts, which has increased since the redesign. Although the website includes a lot more content and higher quality images, the loading speed is just 2.4 seconds. After seeing the finalised website, our client stated: ‘Thanks for doing all that, I think it looks great. I really like the way you have arranged the menus. I love the introductory picture. I really like your design choices overall.’
If you want help to build your growth online and find the right customers for you, then go to our website www.dmmediasolutions.co.uk and book your online strategy session for free! You can also find out more about how else we may be able to help you by contacting us via email, WhatsApp, Facebook, or our support chat on our website.
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