FMR Online Website Design & Development

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Client Area

FMR Online

Website Design & Development

Fleming Metal Recycling (FMR), a trusted name in the scrap metal industry since 1974, approached us to revitalise its online presence with a modern, professional website that reflects its strong heritage and ethical values. The goal was to create a digital platform that effectively communicates FMR’s credibility, highlights its services, and builds trust with both individual and commercial clients.

The result is a clean, high-performing, and mobile-friendly website that showcases FMR’s decades of expertise while supporting its vision for continued growth and sustainability.

Highlights
User-focused layout with clear navigation and calls-to-action
Fast-loading, SEO-optimised pages for local and national visibility
Accessible design meeting modern web standards
Integrated enquiry forms to simplify customer communication
Strong branding aligned with FMR’s values of trust, integrity, and professionalism

Process

Our process began with an in-depth consultation to understand FMR’s history, values, and target audience. The design phase focused on balancing modern visuals with an industrial, reliable tone. Development prioritised speed, accessibility, and SEO from the ground up. We tested across devices and browsers to ensure seamless user experience before launch.

The Look

Key features, accessibility, performance and SEO

The FMR Online website combines a professional, user-friendly design with strong technical performance and accessibility. Its clear navigation, structured service pages, and local contact details make it easy for visitors to find information and get in touch. Built to meet WCAG 2.1 AA standards, the site includes high-contrast text, descriptive alt text, and keyboard-friendly navigation for inclusive usability. Performance has been optimised through image compression, caching, and lightweight code, achieving fast load times and a PageSpeed score above 90 on desktop. SEO best practices — including local optimisation, structured metadata, and internal linking — ensure strong visibility for key industry terms and improved search rankings across Northern Ireland.

We also designed the logo and branding for FMR Online – You can read more about that here.

Project Details

Would you like a website like this?

Are you ready to take your online presence to the next level? Book in a completely free strategy session with one of our website experts – we’ll discuss your current situation, your goals and explain the process to you.