Hutches & Coops Direct is a UK-based brand offering practical and affordable housing solutions for small animals such as rabbits and chickens. The client wanted a logo that felt friendly, modern, and approachable while staying true to their agricultural roots. The goal was to design a playful yet professional identity that clearly communicates what the brand stands for: animal care, accessibility, and trust.

Why It Works

• Playful typography keeps the brand approachable and welcoming.
• Use of green and orange tones reflects nature, growth, and warmth.
• Rabbit and chicken illustrations instantly communicate the product focus.
• Footprint icons add a fun and memorable touch, reinforcing the theme.
• The overall design achieves a balance between professional reliability and approachable friendliness, making it versatile for both digital and print use.

Deliverables

• Logo and full brand identity design
• Colour palette and typography guidelines
• Scalable logo variations for multiple platforms (web, print, social media)
• SEO pack for portfolio presentation
• Branded image captions