The Devils Distillery

The Devils Distillery is a South Wales vodka maker run by Lloyd. He came to us because the existing label for his bottle was not working for him.

This was a packaging and branding project rather than a website.

The brief

The old label was black with red and orange lettering, white horns and plain white text. It suited the name but lacked appeal. Lloyd wanted something unique with a Day of the Dead theme, which still left open whether the design should be dark or colourful.

What we did

• Researched the market and found most vodka labels were dark and edgy
• Chose a transparent label with vibrant colours to stand apart on a clear bottle
• Built the design around an illustrated Day of the Dead woman with flowers in her hair and painted face
• Framed the name with orange and blue illustrated flowers and leaves
• Set Vodka in bold black capitals flanked by two small white skulls

The result

The finished label is bright and eye-catching on the shelf and gives the brand a clear identity. Lloyd loved it and uses it on his bottles today. The project was turned around in a week.