Tier Shelving approached us to create a strong brand presence that reflected the durability and reliability of their heavy-duty storage solutions. The brief required a professional yet approachable identity that communicated strength, efficiency, and trust. We developed a modern logo with bold typography alongside an icon symbolising tiered shelving, paired with a clean and versatile brand identity that works seamlessly across web, print, and digital platforms.

The project also involved building a simple but powerful SEO framework to ensure Tier Shelving would be easily discoverable by businesses and individuals searching for robust storage solutions across the UK.

Why It Works

• Strong visual identity – bold typography conveys strength and dependability.

• Modern appeal – the gradient blue injects freshness, professionalism, and trust.

• Instant recognition – the shelving icon visually reinforces the brand name.

• Consistency across platforms – designed to work equally well online and in print.

• Strategic SEO alignment – brand and search presence built around the same values of clarity and durability.

Deliverables

• Logo design and icon creation

• Brand identity guidelines (colours, typography, and usage rules)

• Website branding assets

• SEO starter pack (on-page optimisation recommendations)

• Image pack with captions and alt text