- Email: [email protected]
Tier Shelving
Website Design & Development
Tier Shelving needed a clean, reliable, and conversion-focused eCommerce website to showcase their best-selling 5-Tier Heavy Duty Garage Storage Racking Shelf. The goal was to create a fast, mobile-responsive site that conveyed product strength and simplicity, while making it easy for customers to order directly.
The final design features a clear product focus, bright calls-to-action, and an intuitive layout optimised for both desktop and mobile users. Visitors can view product specifications, assembly details, and contact forms effortlessly, leading to higher engagement and conversions.
- Highlights
- Clear visual hierarchy and bold CTA buttons that drive purchases
- Seamless mobile responsiveness for a consistent user experience
- Product-focused layout that highlights practical benefits and affordability
- Trust indicators (ratings, sale banners, and timers) to encourage quick conversions
Process
The process began with a full UX audit and wireframe planning. We then designed a conversion-optimised product layout, focusing on simplicity and trust signals. Once development began, speed and accessibility were prioritised. Rigorous testing followed across devices and browsers before the live deployment. The final handover included SEO setup, training, and documentation for future updates.
The Look
Key features, accessibility, performance and SEO
The website was built following WCAG 2.1 guidelines to ensure inclusivity for all users. Features include high-contrast colour combinations, scalable typography, keyboard navigation compatibility, and ARIA labels across all interactive elements.
Tier Shelving’s site was optimised for speed and efficiency. Image compression, caching, and lightweight code improved load times to under two seconds. Hosting was configured for reliability, ensuring uptime and seamless checkout flow even during high-traffic promotions.
Each product page was structured with targeted metadata, internal linking, and semantic HTML for improved discoverability. The 5-Tier Heavy Duty Garage Storage Racking Shelf ranks on the first page for multiple UK keywords such as garage storage shelves, heavy-duty shelving units, and metal garage racks.
We also designed the logo and branding for Tier Shelving – You can read more about that here.
Project Details
- Completion Time: 3 Weeks
- Project URL: www.tiershelving.co.uk/
- Date: March 2023
Would you like a website like this?
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