what's the new meta subscriptions means for paid ads

What The New Meta Subscriptions Mean For Paid Ads…

On 26 September 2025 Meta announced that UK users of Facebook and Instagram will soon be offered a subscription option to browse ad-free. Users on the web version will be charged £2.99/month, and mobile users £3.99/month (for the first account) to avoid personalised ads. In essence: users will choose between continuing to see targeted ads-funded