Sustaining a business is highly dependent on the number and quality of leads generated. If there is no continuous source of leads, a business will have a hard time making a profit and expanding further. As the buying behavior of people changes, lead generation has become even more popular for the reason that marketing campaigns can easily target the audience that they want.
While it’s true that it’s easier to connect to the target market by using different marketing channels, the question now is what strategy to use to get more leads and generate more sales for the company? We have listed 7 leads generation strategies that you can use to increase sales.
1 ) Gated contents
One of the many ways to trap leads is by creating gated content. These refer to content that can only be accessed after they submit their details. Offer high-value online content for free to entice them to give the information that you need. Some of the most commonly used gated contents are E-books, white papers or guides, exclusive videos, podcasts, or webinars.
2 ) Send a newsletter
Aside from gated content, you also need to provide content that is accessible to everyone. This is best executed by creating an insightful and value-packed newsletter that you can send out weekly or monthly. Sending out a newsletter regularly is a good way to connect the brand with potential leads. In a way, it also establishes a brand recall to your readers. And when it’s time for them to make a purchase related to your industry, you will be on top of their list.
3 ) Create an Irresistible offer
One of the best lead magnets is a discount or promotion. For prospects or qualified leads, it’s easier to convince them to make a purchase that comes with a good offer. Make an irresistible offer where potential leads will feel that they are getting more than the price they are paying. Offer promotions like 50% off plus other perks like free shipping and extra freebies.
4 ) Keyword targeting
Do thorough keyword research to know what keywords are frequently used when leads are searching for similar products that you have. Once you have the list of keywords, use these both on your website content and ad copy so that your business takes the top spot on search engines for a particular keyword search.
5 ) Retargeting
The buying behavior of your leads varies even if they are reading the same content and viewing the same ads. Deciding to buy or not is affected by many factors. If your potential customers did not convert instantly, don’t assume that this is already a loss. You can still convert these leads by way of retargeting. By retargeting, you are reconnecting with people who have engaged in your brand previously by showing them an ad with high hopes that they will convert after seeing your ads a few times. Retargeting is a strategic approach to guiding potential customers to take action in buying your products.
6 ) Referral system
We all know that when a brand, product, or service is recommended by loved ones or people we trust, it’s easier for us to make a purchase. Make use of your satisfied customers by creating a referral reward system. Set up a fully automated referral campaign where customers get gifted for every referral that converts. This is a good way to create a relationship with new customers while also cultivating loyalty with old customers.
7 ) Strong presence on review websites
Building a strong presence not just on social media but also on some of the most trusted review websites is a great way to get free quality leads. Before buying anything, people will read online reviews that affect their buying decision. Work your way up to have a positive review on different websites to establish credibility and attract more leads. This one is a crucial step because this is real feedback based on your customer’s experience with your brand. Provide your customers not just with good products but excellent customer service as well. Another way is to ask favor from customers who have a pleasant experience with your brand to do a review.
Do you want to drive traffic to your website and generate leads but don’t know how to get started? Good thing you’ve reached us because we can do the work for you! Here at DM Media solutions, we use different strategies to reach your target market and generate quality leads. Schedule your appointment today to start a successful lead generation campaign.