Find new customers in Gloucester
Lead Generation Services

We know that finding your ideal local customers in Gloucester can be difficult and can take up a lot of your time. We make your growth our top priority and help you focus on your business – after all, your success is our success and without happy clients we wouldn’t have a business.

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Website, hosting and marketing in one place.

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What is Lead Generation?

What is lead generation and how can our strategies help you get new clients in Gloucester and grow your business?

Web designer from DM Media Solutions working on a website

Lead generation is the process of attracting and transforming strangers or prospects into people with a real interest in your services or products. Some examples of lead generators are PDF guides, blog posts, vouchers, and online events.

These lead generators are just a few examples of techniques you can utilise to bring in potential customers and direct them to your offers, but there are many more out there.

Ok, but why do we use lead generators? Why can’t we just advertise our products directly to everyone in Gloucester? Well, it is very rare that someone will buy from a company on their first interaction, it takes time and they need to warm up to your brand first – and that’s what lead generation is all about! These activities are a method of warming up the local market in Gloucester and getting them on their way to actually investing in your services and products. 

Lead generation for Gloucester businesses

Lead generation simply means finding people who are likely to want what you sell and getting them to raise their hand, by filling in a form, sending a message or asking for a quote. Instead of waiting for someone to stumble across your website, you go out and find them.

We do that through paid advertising on Google, Facebook and Instagram, using advanced targeting to put your offer in front of the right people. For a Gloucester kitchen fitter, that could mean homeowners in Longlevens, Abbeymead and Quedgeley. For a wedding venue or events business, it might be couples planning a celebration in and around Gloucester. For a B2B firm, it could be decision-makers across Gloucestershire.

Every campaign sends people to a landing page built to turn clicks into enquiries, and we track what comes through so you can see where your money is going. We’ve generated franchise leads for a franchise business using the same approach, so it works for more specialised offers too.

We manage campaigns remotely, keeping you updated over video calls and WhatsApp. We can’t promise a set number of leads, but we’ll be straight with you about what’s working.

DM Media Solutions team member planning a lead generation campaign

David Johnson leads our Lead Generation services in Gloucester.

David is one of the Managing Partners of DM Media Solutions and has matched literally thousands of customers with local businesses in their local areas. He is an experienced Social Media Marketer & Web Designer with a demonstrated history of working with startups, businesses, franchises and nonprofits. He is skilled in a variety of digital services but primarily focuses on Lead Generation, Social Media Marketing (including Facebook and Instagram Ads), and Social Media Management. 

Our Case Studies

Read more about how we have transformed businesses with our lead generation strategies

Lead Generation Tips & Tricks

Get some top tips and tricks from our marketing experts in Gloucester

We've matched thousands of customers with ideal businesses

We believe in connecting people with local businesses and services that simply make their life better! As such, we pride ourselves in only working with the best
businesses and service providers that truly value their community of loyal customers.

Gloucester lead generation FAQs

What is lead generation, in plain terms?
It’s the process of attracting people who are interested in your product or service and collecting their details so you can follow up. We mostly do it with targeted paid ads.

Should I advertise on Google or Facebook?
Google suits people already searching for your service, while Facebook and Instagram are better for reaching people before they start looking. Many businesses use a mix of both.

Can you target people in specific parts of Gloucester?
Yes. Ads can be targeted by location, so you can focus on particular areas such as Quedgeley or Barnwood, or cover the wider Gloucestershire area.

Do I need a new website to run ads?
Not always. We can build a dedicated landing page for the campaign so enquiries go to one clear place.

Get Started

Book your online strategy session now

Are you ready to take your online presence to the next level? Book in a completely free strategy session with one of our lead generation experts in Chester – we’ll discuss your current situation, your goals and explain the process to you.

DM Media Solutions team meeting with a client

Turning Gloucester searches into real enquiries

Lead generation is about the moment someone is ready to get in touch, and making sure they contact you rather than a competitor. In Gloucester that moment looks different depending on your trade, so the way we capture enquiries changes too.

Businesses that rely on a steady flow of enquiries

  • Builders, roofers and landscapers working across the older housing in Tuffley, Linden and Hucclecote, where repairs and extensions are a constant need.
  • Wedding and events suppliers serving venues in and around the Cotswolds, where couples compare several options before they enquire.
  • Training providers and recruiters looking for staff and learners for the engineering and logistics employers along the M5.
  • Clinics and therapists who need new patients booking in each week, not just occasional calls.

What happens after someone clicks

Ads only get people to your door. What turns them into a lead is a focused landing page with one clear action, a short form that asks only what you need, and a fast response. We set up the page, the form and the tracking so you can see which campaign produced which enquiry, rather than guessing.

A tip for Gloucester businesses

Many local customers will happily travel across the city, but not everyone wants to cross the Severn or sit in traffic on the Bristol Road at rush hour. Decide honestly how far you want to travel for a job, then target that area only. Fewer, closer enquiries that you can actually take on are worth far more than a long list you end up turning down.

Working together without meeting

We agree your target customer and budget on a video call, then share results with you over WhatsApp as the leads come in. Pricing is a fixed quote, agreed before anything goes live. If your website needs work before it can convert visitors, we can handle that through our web design service. To find out what would suit your business, read more about lead generation or contact us.

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