With over 112 million active users on Instagram and growing, it would be a waste for any business not to utilise this social media platform. Instagram is an excellent channel to promote your products and services and take your branding to a higher level. If you can grasp the best practices of Instagram marketing, you’ll find it easier to grow your followers and create more meaningful interactions.
As the saying goes, “first impressions last”. This is applicable not just in real life but also in the online world. What people see on your profile will leave a lasting impression on them – either good or bad.
Creating an eye-catching Instagram account that is worth following is not about luck. Although you can do pretty much everything with your Instagram profile, there are some key guidelines to follow to create an attractive profile that people want to follow.
In this article, let us share with you 5 top tips for creating an attractive Instagram profile.
Choose a relevant username
Be mindful of what username you choose because your Instagram handle will help IG users search for your brand. Make sure it’s searchable and avoid adding emojis and symbols. It should be professional and easy to remember. Usernames can be changed, but if you want to create brand recall, then choosing the right username to represent your brand from the start is a must!
Killer Instagram profile
It only takes seconds for someone to create an opinion about the brand you represent and also for them to decide whether or not to scroll on your feed and eventually follow you. If you want your Instagram account to be noticed, start by creating an interesting bio and an attention-grabbing profile. Briefly introduce your brand and the products and services that you offer. Add a catchy tagline if needed. It’s also recommended to add a link in your bio that redirects either to your website, the landing page of a specific campaign, or a link to other social media accounts. Your bio is the only place on Instagram where you can share a clickable link, so make use of this feature.
Convert into a business profile
Now that you have set up your Instagram account, it’s time to convert it into a business account. A business Instagram account will give you access to different marketing tools and features not available on personal accounts. With a business account, you can add a contact button which makes it easier for potential buyers to get in touch with you. It also enables you to add your address to help users looking for a business in a specific region. Another cool feature of a business Instagram account is the analytics that lets you evaluate your followers’ demographics and see every post’s engagement. You also get to utilise Instagram ads with a business account.
Plan your feed
We all know that Instagram is all about aesthetics. Using Instagram encourages users to bring out their creativity through capturing beautiful photos and placing them carefully in their Instagram feed. Ask yourself how you want your entire feed to look like: the colour, filters to be used, and what content to post. Most Instagram accounts that get thousands of likes and followers stick to a colour palette that sets the mood and elicits an emotion. Some feeds are minimalist, and people who want simplicity can relate to this type of feed. Other brands love to use bright colours, and happy people tend to be attracted to this vibrant theme. Squeeze your creative juices to come up with a feed that will help represent your brand. Just keep in mind that whatever style you want to use should align with your brand.
Consistent posts
Posting at a certain time of the day will give your followers a hint when to visit your feed to see fresh content. This indirectly tells them to take action. Post in your Instagram account at least once a day. And by posting, we mean well-curated, interesting, and relevant content. Enhance your content by using short and concise captions. It should be easy to understand and not long enough to kill the enthusiasm of the readers. Use relevant hashtags to increase the visibility of your post. Aside from posting photos and short videos directly on your feed, Instagram also allows you to use IG TV to publish longer videos. It’s also worth making use of IG stories to show your audience a sneak peek of what your typical day is or what you’re up to. You can even use stories to promote your latest offerings, create a poll, and Q&A where IG users can easily interact with you.
Find all of this a little confusing, and just want to generate sales and focus on what you do best? Here at DM Media Solutions, this is what we love to do! Get in touch today and see how we can take your Instagram marketing to the next level.
