Instagram is one of the most widely used social media platforms, and if your business is not on Instagram yet, you are losing not just the chance to be recognised by your local audience but also potential sales.
Although Instagram is more common for tangible products, any type of business can use it to hype their services, promote the latest offering, and make their brand stand out using this social media channel. Almost everyone is on Instagram and every business should leverage on this to reach their target market.
Whatever your business is, starting an Instagram business page is always a bright idea. If you are confused about how to use it to your advantage, we have prepared 5 tips to maximise Instagram to promote your business.
Know your audience
The first step in finding your target market is to really know your audience well. Even if you have a well-planned feed and great content, if it is not relevant to your audience, then your marketing efforts will be wasted. Understanding your audience will give you an insight into whether they are potential buyers, or people who can help build a positive image for your brand. Use the Instagram insights feature to know how many accounts were reached, content interaction, and website clicks. Instagram insights also include demographics like age, gender, and country. This will be helpful in analysing what content is appealing more to your followers.
Interact with your followers
We understand that as a business, the end goal is to generate more revenue. But don’t use this reason to only upload content that focuses on direct selling. It is important to interact with your audience as much as you can. Interaction is more than just replying to their messages and comments. You can interact with your audience by doing an Instagram caption contest, or by adding a CTA to your post like “comment your favorite emoji if you agree”.
Aside from making your followers feel how sincere and authentic your brand is, it also helps influence the algorithm which Instagram uses to know what priority to give content that is showing a better engagement. So, if you want to be visible and appear in many feeds, then you should start interacting with your followers.
We can’t emphasise enough how a good photo can level up your Instagram business account. After all, sharing good photos is what Instagram is about. People visit Instagram to draw inspiration from this pool of gorgeous images. If people like what they are seeing on your feed, it’s easy for them to double-tap on your photos and will keep them glued on your Instagram account. Plan your feed carefully and take into consideration the colour, theme, and overall vibe you want for your brand and adhere to it.
Incorporate trending topics
There are always new trends circulating on social media, and if you are creative enough to create a post relating this trend to your brand, you have a better chance of reaching a wider audience and may even go viral depending on how well you execute it. Know what’s hot and trending and think of ways on how to use social media to promote your brand.
Brand campaign hashtags
By now, people who have been using Instagram for quite some time already know how powerful hashtags are. Through these hashtags, users are able to find exactly what they are looking for. As a brand, you want to be recognised using specific hashtags. When rolling out campaigns, keep in mind to use brand campaign hashtags. Examples of successful hashtag campaigns include #DoUsAFlavor for Lay’s, #ShareACokeCampaign for Coca-Cola, and Disney’s #ShareYourEars.