Whatever industry your business is in, and however big or small, whether it’s a start-up or it’s established, we would argue that every business needs a strong social media presence.
With almost 3 billion users from all over the globe regularly using the internet, we can’t stress how important an effective social media presence is. There are various platforms out there – including websites, blogs, social media platforms, and e-commerce platforms. Knowing how to properly use each of these will improve your online presence.
So, if you’re not convinced why you should be on social media and how important a strong social media presence for business is, then check out these 5 reasons we have listed and decide for yourself.
Accessibility and credibility
Anyone who is in need of a service or product will most likely do a quick search online before deciding where to purchase it from. It goes without saying that businesses that are visible online make themselves more available to potential clients, and it’s easier for them to discover and learn more about their products or services, and to see how credible the company is. While you know that you are offering really amazing products or services, if consumers can’t access you online, you’re losing out to your competitors every single day. Studies show that businesses without a social media presence are less likely to survive the competition, with reasons attributed to being less accessible and less able to demonstrate authority and credibility with potential clients.
Easier and cost-effective marketing
Unlike traditional above the line marketing, such as utilising billboards, flyers, or leaflets, posting on different social media platforms provides more targeted and cost-effective marketing. Running ads online allows you to target the demographics that are most likely to avail of your products or services.
Increases online reach
Posting on social media is not all about sales. Daily posts are directed to increase engagement to get the online community talking about your latest offerings. It’s not a direct sales technique but as you build a stronger presence online, you are also increasing your chances of getting more sales because people are getting familiar with what your business has to offer.
Easier to market your products and services
Considering that social media is already part of our daily routine, majority spending many hours online, it should be easy to promote your products or services online. You just need to know which platform works best for your business, strategise your post, and do detailed targeting and watch your sales go higher.
24/7 customer service
For businesses that have a physical store, it’s still advisable that you make use of social media. The reason being is after business hours, your social media accounts can still handle inquiries through chat or messaging. Auto replies or bots, although limited in answering inquiries, are still better than having the customer wait the next day before attending to their needs.
Staying active on social media requires time. Businesses need to have regular posts while also answering inquiries and interacting with their followers. Save yourself from the hassle of maintaining all your social media accounts and building your followers by seeking help from the experts. Keep up with the evolving social media trends by allowing DM Media to do the job for you. From planning the social media calendar, creating graphics, actual posting, interacting with followers, and growing your fans, we’ve got you covered!