We all have websites that we visit regularly. It’s as if something is urging us to visit specific sites to either check for new items or purchase from them. Creating a website is effective to share information and for business owners to increase sales. Through these websites, products are easier to sell without the hassle of leaving the house. It saves time and also makes it accessible for everyone to do online shopping.
Now that online shopping is part of our lifestyle, your business website should outperform the rest of the e-commerce sites. While a website is a tool to make your brand known, when created and maintained correctly, it can also be a tool that drives sales. Here are the basic tips on how to create a website that attracts customers.
Visually appealing
Crisp and enticing photos are a big help in attracting customers. For instance, you are selling clothes, it’s best to add photos of your items worn so potential buyers will have an idea of how it looks. On the other hand, if you are a food business, make sure to capture photos that look delicious or better yet, something that would appeal to their appetite that they don’t have a choice but to order from your website. Whatever business you have, it’s important to have professional looking photos to keep customers glued to your website.
Easy navigation
Another way to attract customers is to create a website with a good user interface. When creating a website, the layout should look simple and easy to navigate. Test your website on different devices to make sure it loads quickly and looks neat on all platforms; web or mobile.
Up to date contents
A website that is not updated gives an impression that it’s not being taken care of either because the business is not doing good or worst, the owner just doesn’t care. Either way, it will make potential clients stay away from your website. Aside from adding useful content from time to time, it’s also vital to check for error messages or broken links that might be the reason why potential leads are not converting.
Compelling content
Regular posting of blog articles that is insightful and easy to understand by your target market will drive more traffic to your website. From these articles, you will be able to know which topics are more appealing to your audience. You can then write more on these topics to generate more website visits that would eventually lead to sales.
Implement good SEO
Learning SEO will help your website to be more visible to more audiences. Thorough research on which keywords are frequently used by people when searching for products related to what you offer is important. Once you have identified these keywords, think of ways on how to add these keywords in your article title, tags, and content.
Include CTA
Call to action or CTA should be included on your website. Place the CTA buttons where it can be easily seen and if possible, make it stand out so people won’t miss it. Pop-ups or chat windows are also effective as they give customers a chance to rethink and take action before they navigate away from your website.
Make self-service options available
Some people would rather do everything online rather than talk to someone regarding their needs. With that being said, it is important to consider that your business website caters to whatever your client’s needs like requesting for an appointment, after sales call, or tracking an order. Making these self-services available online will also save you time and money as you don’t need manpower to answer these queries and requests.
A safe and easy shopping experience
Design your website to look legitimate. Some websites add trust badges and credit card logos to make it look more credible; it will also help if you have different payment options. Make it easy for customers to process a sale online and avoid adding distractions in the check out page like a pop-up or banners to avoid delays in conversions.
