Many people think that LinkedIn is only useful for job seekers but, it is an effective tool that successful entrepreneurs use to network and find business opportunities. LinkedIn is far from being the most glamorous social media platform, but if you are a business owner or have a brand you want to develop, especially if its B2B, then this is a place you should be spending time.
LinkedIn is a professional social media channel that can help boost your brand awareness as well as build relationships with potential customers and business affiliates. When used properly, LinkedIn will grow your email list faster. If you want to know more about LinkedIn marketing, this article is for you. Here are 5 LinkedIn marketing strategies to help grow your business.
Create an impressive profile
This is a basic requirement for LinkedIn marketing that most brands neglect. Just like any other social media platform (see our advice for the look and feel of your Instagram profile here), LinkedIn is an online representation of your brand, so it’s important that you make it an attention-grabbing one. Make sure your profile is complete, including the about me section, website, and industry. Don’t forget to add your location as this will help you connect with businesses in nearby areas. Lastly, use an iconic image to introduce your brand.
Build professional relationships
As a social media platform, it’s not all about increasing followers and engagement, LinkedIn is instead used to connect with professionals, prospects, business partners, and fellow entrepreneurs. Rather than doing hard-selling, it’s best to put your product promotion on the side and focus on building meaningful connections. Build rapport within your network and you will be able to build professional relationships with them.
Plan your content
Now that you have created your profile and started to build connections, it’s important to stay active on LinkedIn. Plan your content and update your account regularly. Make use of all the LinkedIn post features like an article, photos, and videos. This is also a good way to know what type of content is most appealing to your connections. Just like any social network, always make use of any new features that come about, as they are usually pushing this out more to increase uptake.
Join groups in your niche
LinkedIn groups will help you deliver your content to your target audience. Look for groups within your niche and interact with these people regularly. Joining groups will also give you an insight as to what’s new and what’s trending in your industry. Start making meaningful conversations with your group and build a meaningful relationship with potential customers and referral partners.
Start your own group and stay active
After joining groups and knowing how these groups work, the next step is to leverage this feature by creating your own group. Start inviting your colleagues and people in the same industry. Once you grow your group members, it would be easier for your business to work on branding and start curating engaging content. It’s important to post interesting as well as relevant content and share tips about your niche so more members will engage in what you are sharing. Creating your group will make you one step closer to potential customers by sending them a weekly email. Aside from being able to promote your brand and your latest offerings, sending your members an email is a way of showing that the group they joined is supportive of their professional journey.
LinkedIn, when done correctly, can be a source of a lot of positive recognition and engagement which will translate into referrals and business. Especially if you’re clients are other businesses, you want to be making sure you’re making the most out of it. Why not schedule a free strategy session with one of our LinkedIn specialists who can figure out a plan of action with you?