Creating a well-designed website is one of the first steps to claiming your space online. Having said that, once it’s built, the work does not stop there. Besides continually adapting to new trends in website design, you also have to create unique content.
Regularly creating content that is relevant, full of substance, and shareable will keep readers on your website and help your site be more visible on different search engines. Whenever you update posts on your website, it tells search engines that your site is active. These articles will be indexed, and hopefully, your website will improve its search engine ranking.
While there are many topics you can write about, it’s a challenge to decide which topics to choose that you know would be appreciated by your audience. We understand that writer’s block can set in, so we’ve put together a list of content inspiration for your website.
The online world is a good source of content ideas that appeal to your audience. Analyse which of your posts are getting the most engagement, comments and likes. Carefully plan how you can create similar content, this time in the form of a blog.
Another tip is to take note of hashtags relevant to your niche and regularly check out these hashtags. Notice what type of content is popular and what are the questions people are asking. If you have an engaging community, you can create a poll or survey to ask your audience what content they would like to see more of on your website.
If you are struggling to come up with fresh content, you may want to visit your competitor’s website. This is not to copy or steal their work but to get an idea for your future blog posts. Check out their websites and see what topics you have not yet written. This will be a massive advantage to you since you have similar readers who will benefit from related articles. Take note of their blogs’ comments to see which articles have good engagement and create similar (but unique) articles. Check everything on their website, including the layout and posts that are attracting customers to their site.
Every day, there is news and content that is trending online. Leverage on hot topics by finding a way to tie in your products or services to these trends. Besides being creative, you have to make sure that you bring out trending content while there is massive demand from readers. People always click on articles on the first page of the search engines, so if you are one of the first to be published on these topics, you have higher chances to be seen by more audiences.
New Products or Services
You might think that there is no need to write about your products because they will be under your product list, but this is a misconception. New products deserve exposure to let potential buyers know why they need to try such products. Write content that would help to hype the product or service. The content should not focus on selling but the product or service features.
When you’ve done all the tips above and have still run out of content ideas, your best alternative is guest writers. There are aspiring and newbie writers who are good at their craft but are trying to build their online portfolio. This is a win-win situation for both – you get free content, while they get the exposure that they need. You can set your guidelines for guest posting and will, of course, have the final approval before it gets posted on your site. Allowing guest posts on your site will save you time and effort, especially when you are running out of juicy content to publish.
If you don’t have time to create engaging content on your website regularly, you can easily outsource this task. We have a dedicated content team here at DM Media Solutioins that can create top-notch articles on whatever niche you have. Get in touch with us today, and you’ll never run out of new content!