We can’t emphasize enough how vital leads are in sustaining business. In fact, without the constant supply of leads, there would be a lower chance of generating revenue for the company. Leads refer to potential customers who have shown interest in your products or services. Not all leads convert into a customer but with a convincing marketing approach, you can turn prospects into customers.
One way of converting leads is to direct them to the bottom of the lead generation funnel. A lead generation funnel or simply lead funnel is a systematic way of gathering potential customers. This illustrates the lead’s journey from the time they showed interest in your brand until such time that they make the initial purchase. It is indeed a journey and with every step, you need to guide them and persuade them to purchase your products or services. But how do you get the leads to the bottom of the lead generation funnel?
We have simplified the lead marketing funnel and have included the tasks involved for every stage to make lead generation easier for you!
Awareness
The topmost part of the funnel is all about building awareness. Awareness can be established by sharing valuable content on your website, regular posting on the different social media platforms, and paid advertising. During this stage, you need to convince your leads that they need something and offer a solution. This can be done by making them feel that what you are offering will satisfy their needs.
Aside from creating awareness and problem recognition, this is also the stage where you establish trust. Make sure to attend to all the questions of your potential customers and give them the impression that they can always count on your brand, otherwise, they will have a hard time trusting your brand.
Interest
After creating awareness and recognising a need, your leads will now be interested to gather more information on a possible solution to their problems. Since your target market is now exploring different options to address their needs, you need to supply them with the information that would convince them that your brand is the key solution to their current need.
There are many ways of providing brand information like directing them to your landing pages, sharing videos, sending newsletters, and creating a drip campaign.
A drip campaign is a type of email marketing where you send a daily email over a period of time until you convince your leads to be one of your customers.
Decision
After getting all the vital details from different brands, the potential customer will have to decide which brand to choose. To help them decide, you can offer a free consultation, free trials, or online demonstration for them to have a feel of your latest offerings. This step will depend on various factors including the buying attitude of your leads and their capability to make a purchase.
Action
After successfully pushing the lead to the bottom part of the funnel, it’s time to convert the lead into a sale. A purchase will only be possible after successfully identifying a problem or a need, offering a solution, getting information and comparing options from different brands, and making a conclusion as to which product to buy. Some factors that make leads to take action is a referral from friends or relatives who have previously availed from the brand and positive product reviews online. Since this is the stage where leads are ready to buy, a well-structured payment system should be readily available.
While all customers go through the same stages, they go through these stages at a different rate. If you are looking to outsource your lead generation campaign, then we want to be of help! Let DM Media Solutions do the work for you to save you time and effort. Get in touch with us today and be rewarded with leads that generate sales!
