Instagram is undeniably one of the most powerful social media platforms to date. Every business, brand, and even famous personalities are using it for marketing and promotion. Instagram works well with almost any business as long as you know how to use it to your advantage.
Creating an Instagram account is fairly easy but growing your followers and creating engagement is another story. Let us share with you 5 tips on how to increase Instagram followers and engagement.
Curate your Instagram feed
We all know that Instagram is all about aesthetics. People go to Instagram to look at stunning photos. One of the best ways to increase your Instagram followers is to create curated and scroll-stopping content for your audience.
Carefully assess what posts should make the cut to your account and if you want to use filters, make sure to use it for all your photos to create a well-curated Instagram feed. It’s best to choose a filter that would look best on all the photos that you want to use and we suggest that you stick to this filter. To have a glimpse of how your feed will look like even before posting, you can use third-party applications like Preview or Planoly to see if photos will look good with your planned feed.
Consistent content posting
Regular posting is also a good way to grow your followers and increase engagement. Plan your social media calendar in advance and save time by using scheduling tools like Hootsuite so you don’t have to manually post on your Instagram account. Planning allows you to work on the quality of the contents, photos, or videos. Having regular content will also give your followers the reason to visit your feed frequently.
Use IG stories to start conversations with followers
Aside from using your feed to post photos, you can also make use of IG stories to share daily updates and special moments to your audience. Although stories will remain in your feed only for 24 hours (unless you save it on highlights), you can easily communicate with your followers using Q&A, poll, quiz, and other interactive features of Instagram stories. You can even ask your followers what content they want to see in the future. It’s one way of increasing engagement while giving them the content that appeals to them.
Know the content your audience wants
Even without getting a direct response from your followers, you can make use of IG analytics to know the type of content that resonates with your audiences. Contents can be in the form of graphics, video, quotes, memes, or infographics. You can easily decide which posts are doing good with the number of likes and engagements that you are getting.
Use relevant hashtags
Why are hashtags important?
Using hashtags is a way to categorize your content and be visible in the Instagram world. It’s like sorting your posts so that it would be easier for users to find what they are looking for. It’s also one way to reach your target audience.
Hashtags are also a big help in branding. You can create a tagline or phrase that talks about your brand and you can encourage users of those products or services to use specific hashtags when they post on social media. Creating your own hashtags will help your brand to be known for particular hashtags. This creates not just visibility but a brand recall and people will start to associate your brand using that hashtag.